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"On" and "off." Two words that are so independent should be more often utilized together in business today. Your company's communications reach your market in many media streams, and it is up to you to deliver a cohesive, branded message across these very different platforms.

Be it the personalization of direct marketing, or the tracking and reporting of an email campaign, there are many benefits to each media stream. But how can you combine the strengths of each to create a holistic approach to add value to the results?

The answer is not as easy as a plug and play system. It is a challenge solved by strategy, creativity, as well as the utilization of the latest software. This strategic blend of creative, media and technology not only surrounds your audience, it also empowers them to respond to campaign efforts in various ways. And, for your organization, it generates immediate data that can be scrutinized for efficiency and effectiveness to weigh campaign ROI.

Since there is not a single "out of the box" solution for any project, each marketing initiative and market audience must be looked at individually to ensure a perfect fit. There are many things to evaluate when looking at each campaign. Some of these include customer profiles, approach, medium, message, call to action, repetition, duration, response, reporting and more. Each is weighed and a strategy is formed along with the creative to yield maximum results.

To view a case study on one of our many successful projects that has blended both online and offline mediums within a single initiative, marketing case study. To set up an initial meeting to discuss how your marketing can be even more powerful, please email us at sales@thinkmonster.com or call us at 404.885.1277.

Fast Facts

While email generated $164 million in spending in 1999, it is forecasted to grow to more than $7 billion in 2005.
(Source: Houck & Associates)

62% of all small business owners rate search engine optimization, keyword advertising and e-mail marketing as vital.
(Source: Directmag.com)

Additional Resources

United States Post Office Mail Requirements
www.usps.com

SPAM Laws/Guidelines
www.spamlaws.com

AIMA (Atlanta Interactive Marketing Association)
www.atlantaima.org

AMA Atlanta (American Marketing Association)
www.marketingpower.com

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