Emeritis

A humanistic approach to technology within corporate HR.

Situation

Emerits, a human resource consulting, management and technology firm based in London, needed a strong brand to position itself to clients looking for a streamline HR management. This brand also needed to transcend borders with offices in Brazil, Europe and America – its core message and meaning could not change.

Idea and execution

Through our BrandDNA process we defined the market, completion, positioning and formed an implementation plan that suited upcoming key dates. Discovering that the core brand features of Emeritis were based on the human aspect, we developed an identity which shows the human resource aspect of multiple people within a corporation as well as graphically showing a capital "E" to further reinforce the brand name. After the brand was developed, the new messaging was applied to a multi-lingual website for immediate launch into each market. The production of media kits and other collateral was produced, adhereing to graphic standards initiated by the site, and was ready for release for their trade show event that defined the timeline for the whole project.

Results

Emeritis has successfully positioned themselves in the market as a smart firm who knows how to adapt the human aspect of individual HR systems into a technology implementation with great ROI.

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