Worldspan

A Global Tradeshow Presence

Situation

Worldspan, a leader in travel ticketing technology, needed a show stopping image at the NBTA conference (National Business Travel Association). Their image in the past had been more abstract; a nature theme that was well recognizable, but lacked product definition and application.

Idea and execution

Through the use of empowering photos of people using various portable technology devices, we gave Worldspan’s suite of products a face, a sense of success and an environment for use. Their empowerment theme stretched alongside the trade show in advertisements within trade publications and in at-show materials.

Results

By showcasing actual screen shots of Worldsapan’s product line along side of offsite technology devices, Worldspan was able to announce new products easier and draw a larger, more interested crowd into demonstration terminals for a more detailed look.

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