Worldspan

Worldwide collateral and executive brief for a first class travel technology provider.

Situation

Worldspan, the leading provider in internet travel processing, needed to transform its message from being a ticketing processing solution for airlines and travel portals to a travel technology corporation able to implement custom solutions into existing business networks.

Idea and execution

A careful transition was needed to go from the nature look and feel that existed to their new technology focused messaging. The executive brief for all partners, clients and employees was developed to hint towards the new direction. Visual treatments blending nature with the technology solutions made for a multi-layered approach that showcased more technology solutions to their existing clients and partners.

Results

Worldspan has become the first to implement its custom corporate travel solution into existing infrastructures and is becoming the recognized leader in travel software. Their message is now focused and leading them in the right direction.

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