Career Innovations

A Hire way of recruiting - the leading job portal and career fair for healthcare, pharmaceutical and biotech professionals.

Situation

Career Innovations needed to fill a large recruiting gap in the pharmaceutical, biotechnology and healthcare industries. They needed to not only create a reputable job fair that would attract thousand of talented professions, they also needed to look the part. Career Innovations did not just need a corporate brand, an event brand and some nice collateral – they needed an agency to build advertising campaigns that could drive both candidates and employers to the events. Along with this challenge came the development of a very robust industry portal that would keep them both coming back for more.

Idea and execution

With the launch of their career fair HireHealth, they found out what they already knew… if they provided a specific industry venue which had pre-screened attendees, the employers would hire smarter and with less money. An advertising campaign was developed and released in the job sections of key newspapers around each venue. By saturating the public’s attention, HireHealth quickly became a household name in the biopharm and healthcare industries. Show materials, sales information, signage and advertising all were consistently branded and delivered a unified experience and messsage.

The design and development of the industries leading portal for recruitment was the next project at hand. A site that just had job postings was not going to sway employers away from head hunters and the larger career sites that had millions of job seekers searching each day. An industry specific site with rich features for both applicants and employers would be built to sway them away from the norm. By having a two tiered approach to recruiting with both an online career center and a career fair, employers realized that the candidates that were at the shows were now going to the site and could reach them either way. Hirehealth.com was launched to fill the void between shows and also helped provide smaller companies the same high-end talent pool that the show attendees were meeting.

Results

Career Innovations has been growing at almost 100% for the past 7 years and has expanded their career events from coast to coast. Hirehealth.com has become one of the leading job portals for the biopharm and healthcare industries and has over 200,000 unique monthly visitors.

www.hirehealth.com

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