
A direct marketing piece for Digital Envoy’s fraud analysis product, IP Inspector. The piece was mailed directly to VP level Fraud specialists at many top banks and financial institutions.
The campaign was sent via FedEx within a security envelope from an imaginary financial institution, Digital Bank, with the writing “FINAL ONLINE ACCOUNT ACTIVATION DOCUMENTS ENCLOSED FOR YOUR RECORDS” on the exterior. This gave the viewer the immediate understanding of how banking fraud may not only be one step away from their bank, but also themselves.
The material inside was custom tailored to the individual and included an "invitation only" online demonstration of how Digital Envoy’s IP Inspector can help minimize bank fraud within their potential clients' financial organizations.
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