
Web site for Design Essentials, one of the leading providers of ethnic haircare products and accessories. The ecommerce site was re-engineered to promote cross selling and attribute relations to products, thus increasing product line sales.
The product database was built for easy client updates and features real-time sales based on promotions and individual customer discount scenarios. The site not only is able to sell product smartly and efficiently, it also gives Design Essentials the web presence it needs to compete in the marketplace.
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